The What Sold Podcast

The story of items bought and sold by a modern day treasure hunter

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The What Sold Podcast

Every day across the country, people are cleaning out their houses, taking unwanted or unused things and donating them to thrift stores. To them, it's just trash...worthless!
Why is any of this important? Because one of these items happens to be your FAVORITE THING! You've heard that what's trash to one may be treasure to another, and we are here to prove it!
Join us as we show and tell of treasures found and sold by a full-time reseller. Where did he find it? What did it cost, where did it come from, and most importantly, what's it worth?"

Episodes

4 days ago


In the inaugural 2025 episode of the What Sold podcast, hosts Brandon and Matt, a.k.a. Cousin Rusty, discuss their college nicknames and reflect on the rapid technological advancements of the past 25 years. They explore the massive changes in technology and reselling, particularly how e-commerce has reshaped shopping habits. The duo also touches on cultural lags in adopting new inventions. They highlight recent sales, from antique books to unique jewelry, and discuss the intricacies of selling on various platforms like eBay and Amazon. Engaging in lighthearted banter, they reveal plans to showcase a potentially valuable art piece on Antique Roadshow and Matt's creative project of transforming vintage speakers into a unique tabletop. The episode wraps with reflections on family time and a hopeful outlook for the new year.
 
00:00 Introduction and Nicknames
 
01:19 Reflecting on the New Year 2025
 
01:47 Technological Advancements Over the Decades
 
04:45 The Evolution of eBay and E-commerce
 
07:06 Differences Between Amazon and eBay Sellers
 
10:49 Holiday Reflections and Personal Stories
 
12:41 Recent Sales and Unique Items
 
22:32 Antique Coral Jewelry Valuation
 
23:16 Selling for Others: The Process
 
23:58 Vintage Coach Handbag
 
25:01 Thrift Store Finds and Strategies
 
26:45 High-End Handbags and Thrift Store Policies
 
29:20 Building Relationships with Thrift Stores
 
31:06 Valuable Donations and Reselling
 
 
37:00 Art Piece Updates and Auction Plans
 
40:44 Creative Projects and Future Plans
 
43:45 Closing Thoughts and Year Ahead
 
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
 
#rarebooks #auctionhouses #jewelry #antiques #vintage #newyearsresolutions #coraljewelry #fineart #pocketwatches #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
 

Wednesday Dec 25, 2024

In this holiday special we rebroadcast our introductory episode of the What's Sold Podcast, hosts Matt and his friend discuss their holiday plans and announce re-releasing their first podcast episode. They delve into the origins of Matt’s reselling career, influenced by the COVID-19 pandemic, and the creation of his YouTube persona, Rusty the Reseller. They share insights into the reselling world, challenges faced, and the importance of building relationships. The episode sets the stage for future discussions on specific items, providing valuable advice for aspiring and current resellers.
 
00:00 Happy Holidays from What's Old Podcast
 
01:30 Revisiting Our First Episode
 
01:54 Introduction to the First Ever Episode
 
02:21 Matt Brock's Journey into Reselling
 
08:56 The Impact of COVID-19
 
13:51 Rusty the Reseller: The Origin Story
 
18:48 Building Trust and Relationships
 
22:23 Exciting Finds and Success Stories
 
23:49 Conclusion and What's Next
 
 
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
 
#firstepisode #businesspractices #businessvacation #holidays #christmas #whatsold #jewelrylots #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA

Wednesday Dec 18, 2024


In this episode of the 'What Sold' podcast, hosts Brandon and Matt delve into several topics including handling online criticism, international reselling, and the intricacies of platforms like eBay. Brandon shares his experiences of reading negative comments, and the strategic reasons behind sometimes giving some misinformation to drive engagement. Meanwhile, Matt discusses his recent Grenada vacation where he fell ill but still managed to enjoy it. They further explore the challenges of selling on platforms like Facebook Marketplace, and the surprisingly low sales figures for December. Matt showcases various items he sold, like antique opera glasses and Pokemon cards, and provides insights into eBay's international shipping program. The episode concludes with the announcement of their holiday break and a call for listener interaction.
 
00:00 Introduction and Friendly Banter
 
01:01 Dealing with Online Criticism
 
02:18 Engagement Strategies on YouTube
 
05:49 Challenges of Selling on Facebook Marketplace
 
11:30 Grenada Trip and Unexpected Illness
 
14:58 The Big Crafty and Supporting Local Artists
 
19:46 Etsy and the Future of Online Selling
 
22:01 Speculating on December Sales Slump
 
22:58 Handling Returns and Financial Strain
 
25:06 Exploring Recent Sales
 
30:34 Discussing the Opera and Cultural Preferences
 
35:14 International Selling and Exchange Rates
 
42:22 Wrapping Up and Looking Ahead
 
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
 
#holidayselling #internationalsales #ebayinternational #exchangerates #exchangeratesonebay #cufflinks #ebaycanada #whatsold #jewelrylots #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
 

Wednesday Dec 11, 2024

In this episode of the What's Sold Podcast, the hosts dive into the holiday cheer and discuss their preparations for the festive season. They talk about personal holiday experiences, including trips, decorations, and festive drinks. They also provide valuable tips for resellers on how to prepare for the Christmas season, including listing specific holiday items, running discounts, managing store time away, and effective marketing strategies for selling vintage ornaments and other collectibles. Major announcements include the upcoming first-ever guest on the podcast and the creation of a new subreddit for listeners to join and share insights.
 
00:00 Welcome to the What's Sold Podcast
 
00:54 Holiday Cheer and Personal Updates
 
01:32 Upcoming Trip to Grenada
 
03:53 Time Away and Store Management Tips
 
05:43 Exciting Announcements and Future Guests
 
07:25 The What's Sold Podcast Subreddit
 
09:07 Sharing Knowledge and Collaboration
 
16:11 Matt's Sales and Vacation Preparation
 
22:09 The Power of Notifications in Business
 
23:48 Balancing Work and Family Life
 
24:51 Challenges of Selling on Facebook Marketplace
 
28:49 Holiday Selling Strategies
 
35:32 The Market for Vintage Ornaments
 
41:36 Final Thoughts and Holiday Wishes
 
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
 
#holidayselling #businesspractices #businessvacation #vintagechristmascards #vintageornaments #ornaments #christmas #whatsold #jewelrylots #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA

Wednesday Dec 04, 2024

In this episode of the What Sold Podcast, Brandon and Matt delve into their respective personas, highlighting the endearing character of Rusty. They explore the interesting world of reselling, with Matt providing insights into identifying valuable items like gold jewelry and antique mourning jewelry. Discussions include tips on maximizing profits, learning through experience, and fostering a community-driven approach to reselling. The episode also touches on the spirit of the holiday season and offers advice for increasing sales during this festive period.
 
00:00 Introduction and Rusty Persona
 
01:30 Scrooge McDuck and Financial Wisdom
 
03:09 The Evolution of Hillbilly Music
 
04:59 Learning Through Experience
 
07:30 Community and Wisdom Sharing
 
10:31 Rusty's Role and Impact
 
16:54 Holiday Preparations and Sales
 
22:00 Imagining a Tree with Pocket Watches
 
22:28 Decorating the Christmas Tree
 
22:35 The Market for Pocket Watches
 
23:26 A Surprise Find: 14K Gold Cufflinks
 
24:52 Holiday Sales Trends
 
26:01 The Art of Cufflinks
 
28:41 Gold-Filled Jewelry and Its Value
 
32:33 The Intricacies of Mourning Jewelry
 
37:58 Final Thoughts and Holiday Tips
 
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
 
#mourningjewelry #auctionhouses #jewelry #antiques #vintage #antiquesales #whatsold #jewelrylots #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
 

Wednesday Nov 27, 2024

In this episode of the 'What Sold Podcast,' Brandon and Matt chat about their holiday preparations and reselling adventures. They discuss Matt’s recent sourcing trips across states, the complexities of reselling items, and the necessity of constant adaptation in business. Matt details his strategy for buying and selling high-value jade items, and the potential for significant profits or losses in reselling. The guys also share personal anecdotes and offer valuable insights for resellers at all levels.
 
00:00 Introduction and Banter
 
02:12 Holiday Preparations and Reselling Adventures
 
03:56 Adjusting Business Strategies
 
08:21 Sourcing Trips and High-Value Items
 
16:50 Selling Strategies and Market Insights
 
21:38 The Numbers Game in Selling
 
23:01 Antique Pocket Watches
 
24:37 Miniature Electric Guitar
 
26:48 Exploring a Jade Collection
 
28:17 Auction House Strategies
 
30:47 Jade Artifacts and Their Value
 
43:02 Thanksgiving Wishes and Wrap-Up
 
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
 
#jade #auctionhouses #researchingantiques #antiques #vintage #antiquesales #whatsold #replacements.com #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA

Wednesday Nov 20, 2024

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt, the proclaimed 'King of Reselling,' discuss a range of topics from post-Hurricane Helene recovery to the nuances of being an introvert in a typically social industry. They delve into the community aspect of reselling, sharing stories of support and acknowledgment from listeners. The episode's core focus is on effective research methods for reselling items, including using Google Images, eBay queries, and consulting experts. They also explore the value of networking, consignment selling, and the impact of strategic listing on eBay's visibility. Additionally, Matt shares recent successful sales and offers a sneak peek into his plans involving estate sales and online auctions for sourcing items.
 
00:00 Introduction and Welcome
 
01:13 Hurricane Helene Recovery
 
01:43 The Reselling Community
 
02:13 Introversion vs. Extroversion
 
04:22 Challenges of Reselling Post-Hurricane
 
05:08 Exciting Sourcing Opportunities
 
06:25 Balancing Sourcing and Listing
 
15:45 Consignment Services and Sales
 
21:28 Expanding the Business
 
21:50 Podcast Growth and Future Plans
 
22:20 Consignment Selling Teaser
 
22:39 Researching Vintage Finds
 
24:00 Using Google Lens for Identification
 
24:43 eBay Search Strategies
 
29:29 Promoting Listings on eBay
 
33:27 Networking and Expert Advice
 
39:14 Tools for On-the-Go Research
 
42:09 Final Tips and Teasers
 
whatsoldpodcast@gmail.com
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
 
#researchinguseditems #researchingvintageitems #researchingantiques #antiques #vintage #antiquesales #gold #whatsold #replacements.com #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore

Wednesday Nov 13, 2024

In this episode of 'What the Old Podcast,' hosts Brandon Doble and Matt Brock, known as the 'Merchant of Madness,' discuss the aftermath of a devastating event in Western North Carolina, focusing on the ongoing recovery efforts. The conversation shifts to the local impact, such as altered traffic patterns and relief work. They also touch on the psychological impact, likening it to 'PTSD' from the disaster. Matt shares his recent sales, including unique and valuable items like a Bavarian tea set and a geode, to illustrate the importance of in-depth research in reselling. They emphasize the importance of specializing in particular niches and diligent research to become successful resellers. The episode concludes with a focus on Halloween collectibles, particularly vintage postcards and decorations, and ends with advice on promoting kindness during stressful times.
 
00:00 Introduction and Current Situation in Western North Carolina
 
02:33 Personal Experiences and Community Impact
 
04:13 Traffic and Infrastructure Challenges
 
06:48 Community Support and Donations
 
09:17 Transition to Reselling Discussion
 
09:33 Reselling Highlights: Teacups and Saucers
 
15:57 Researching and Identifying Valuable Items
 
19:32 Unearthing Hidden Treasures: Arrowheads, Geodes, and More
 
20:16 The Thrill of Treasure Hunting: From Beaches to Tasmania
 
20:44 The Journey to Tasmania: Planning and Possibilities
 
22:31 Exploring Native American Memorabilia
 
24:17 The Value of Specialization in Collectibles
 
26:00 Halloween Collectibles: A Market Overview
 
27:24 The Allure of Vintage Halloween Postcards
 
29:39 Collecting and Selling Halloween Memorabilia
 
39:13 Crafting and Selling Seasonal Items
 
40:43 Final Thoughts and Positive Vibes
 
whatsoldpodcast@gmail.com
#halloweentreasures #samuelsmucker #halloweenresellingstratagies #holidaysales #holidayreselling #whatsold #replacements.com #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Donation Sites:
Manna Foodbank - A Local Asheville Charity
Samaritan's Purse
Project Hope
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
 

Wednesday Nov 06, 2024

In this episode of the What Sold Podcast, the hosts discuss their recovery efforts following Hurricane Helene in Western North Carolina. They express continued gratitude to listeners and outline the crucial role that utilities like water, power, and wifi play in their daily lives and business. The conversation touches on the resilience of the community and the challenges faced, including insurance issues, financial strains, and the long-term impact on local businesses. Notably, they delve into mudlarking in the aftermath of the flood, discovering historically significant and potentially valuable items. The hosts also emphasize the importance of giving back and rebuilding the community, offering insights into their efforts and encouraging listener support.
 
00:00 Introduction and Hurricane Helene Aftermath
 
02:18 Insurance Woes and Community Impact
 
05:00 Rebuilding and Community Resilience
 
11:04 Valuable Finds and Reselling Tips
 
13:13 Auction House Discoveries
 
18:38 Environmental Impact and Ground Conditions
 
19:16 Selling Vintage Books: A Profitable Venture
 
20:19 Mudlarking Adventure: Discovering Hidden Treasures
 
22:06 Emotional Impact of Mudlarking
 
23:26 Unique Finds and Their Stories
 
34:05 Safety Concerns and Precautions
 
35:46 Community Support and Long-Term Recovery
 
37:34 Conclusion and Final Thoughts
 
whatsoldpodcast@gmail.com
#Hurricanehelene #kindnessofstrangers #asheville #blackmountain #swannanoa #recovery #rarefinds #mudlarking #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Donation Sites:
Manna Foodbank - A Local Asheville Charity
Samaritan's Purse
Project Hope
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
 
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Wednesday Oct 30, 2024

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt discuss the ongoing impact of Hurricane Helene on their local community in Western North Carolina. They cover the challenges small business owners and families face, from disrupted routines and school closures to loss of homes and businesses. Matt shares stories of community resilience, including generous donations from strangers and local supporters, and showcases some unique antiques and tools donated for resale to fund community relief efforts. The episode also delves into the broader subject of reselling, providing insights into managing inventory and maintaining sales during natural disasters. The hosts emphasize the importance of community support and governmental assistance during recovery and offer a hopeful outlook for rebuilding in the months ahead.
 
00:00 Introduction and Catching Up
 
00:48 Challenges of Balancing Work and Family
 
03:01 Impact of Local Disasters
 
04:29 Selling Native American Artifacts
 
08:33 High-End Handbag Sales
 
13:01 Community Support and Donations
 
16:03 Antique Tools and Their Value
 
19:10 Traditional Woodworking Tools
 
20:28 Valuable Antique Bookends
 
21:28 Community Needs and Donations
 
22:47 Impact of Natural Disasters
 
23:39 FEMA and Government Assistance
 
24:21 Supporting Local Organizations
 
26:13 Rebuilding and Recovery Efforts
 
30:58 Challenges in Reselling Business
 
32:09 Future Plans and Strategies
 
36:48 Encouragement and Final Thoughts
 
whatsoldpodcast@gmail.com
#Hurricanehelene #kindnessofstrangers #asheville #blackmountain #swannanoa #recovery #savingyourbusiness #findinginventory #whatsoldpodcast  #rustythereseller #whatsold #reselling #ebaystore
Donation Sites:
Manna Foodbank - A Local Asheville Charity
Samaritan's Purse
Project Hope
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
 
What Sold:
https://www.youtube.com/@whatsold
 
Postcard Planet:
https://www.youtube.com/@postcardplanet
 
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
 

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