The What Sold Podcast
The story of items bought and sold by a modern day treasure hunter
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The What Sold Podcast
Episodes
Wednesday Oct 08, 2025
Wednesday Oct 08, 2025
In this episode of the What Sold Podcast, hosts Matt and Brandon discuss the significant shifts in their business approach, highlighting Matt's transition from eBay to Whatnot due to eBay's increasingly restrictive policies. They explore the importance of adaptability in business, especially during economic downturns. Matt shares detailed insights into his new methods for sourcing and selling jewelry, the diversification of sales platforms, and the emotional and practical challenges of maintaining a small business in a fluctuating market. They also touch on the community aspect of their work, emphasizing the educational and entertaining value of their content. The hosts conclude by encouraging listeners to subscribe and participate in their upcoming auctions and episodes.
00:00 Welcome to the What's Old Podcast
01:19 Types of Podcasts: Generalist vs. Niche
02:31 Building and Maintaining a Small Business
04:40 Challenges with eBay and Diversification
12:10 Success on Whatnot and Sourcing Strategies
21:47 The Long Game in Thrift Store Jewelry
22:14 Navigating Antique Stores and Thrift Shops
23:03 The Role of Thrift Store Employees
25:10 Adapting to Market Changes
26:12 Transitioning to New Platforms
27:24 Impact of Economic Downturn on Sales
30:59 Adjusting Sourcing Strategies
32:34 Balancing Work and Family
34:12 Expanding Business Opportunities
37:58 Optimizing Live Sales
38:58 Conclusion and Future Plans
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #whatnot #auctions #sellingonwhatnot #ebayrestrictions #ebay #consignment #sourcingantiques
Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
In this episode of the 'What Sold' podcast, the Brandon and Matt discuss their current transition phase, focusing on shifting from eBay to the Whatnot platform for online auctions. Matt shares his positive experiences selling on Whatnot, along with the challenges faced, and the technology and strategies he uses for efficient auctions. They also touch upon eBay's shifting landscape and its impact on sellers. Additionally, they briefly discuss the broader themes of business flexibility and the constant need to adapt to changing environments. The episode concludes with Matt showcasing several unique items he recently sold on Whatnot.com, including a vintage magnifying glass, a brass door knocker, an antique photo album, and a vintage soda sign.
00:00 Introduction and Podcast Transition
01:07 Matt's Experience with Online Auctions
01:57 Setting Up and Running Whatnot Shows
05:46 Challenges and Strategies in Live Auctions
13:33 Integrating YouTube and Whatnot
15:02 Adapting to Market Changes
20:46 Navigating eBay's Payment Policies
21:06 Testing New Selling Platforms
21:36 Challenges with Consignment Sales
23:30 Exploring Whatnot for Sales
23:57 Learning from Different Categories
25:20 Marketing Strategies and Buyer Engagement
27:24 Dealing with Multiple Selling Platforms
28:00 Connecting with Potential Business Opportunities
30:51 Showcasing Recent Sales on Whatnot
34:31 Efficient Order Fulfillment on Whatnot
37:38 Future Plans and Scheduling Auctions
37:57 Conclusion and Next Steps
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #whatnot #auctions #sellingonwhatnot
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Wednesday Sep 17, 2025
Wednesday Sep 17, 2025
In the new and improved What Sold podcast, hosts Matt, aka Cousin Rusty, and his co-host discuss the challenges and frustrations Matt has faced with eBay, particularly focusing on recent account restrictions that have made it difficult for him as a full-time reseller. Matt explains the changes in eBay's policies that have significantly impacted his business, leading to delayed payments and lack of transparency. In response, Matt has decided to explore new avenues, notably the Whatnot platform, which combines live auction elements with e-commerce. This episode includes a detailed discussion about the Whatnot platform's features, benefits, and how Matt plans to pivot his business to be less reliant on eBay, thereby ensuring faster transactions and better control over his sales.
00:00 Introduction to Thrift Store Treasures
00:31 Welcome to the New What's Sold Podcast
01:03 eBay Gripe: The Dark Overlord Strikes Again
01:35 Matt's eBay Woes: A Week in Review
03:23 eBay's New Restrictions: A Seller's Nightmare
16:33 Exploring Alternatives: Whatnot and Beyond
20:55 Preparing for the First Whatnot Auction
31:05 Conclusion and Future Plans
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #whatnot #auctions #sellingonwhatnot
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
In episode 100 of the What Sold podcast, hosts Matt and Brandon celebrate their milestone amidst technical difficulties. They reflect on their podcast journey, discuss the practicalities of running a small business, and share insights on market research, legal requirements, inventory management, pricing strategies, and customer service. They also delve into the importance of using data analytics, marketing effectively, and the debate over scaling one's business. Ultimately, the episode emphasizes learning, adaptation, and the balance between growth and sustainability. The hosts also hint at upcoming changes in their content strategy, emphasizing a greater focus on their YouTube presence.
00:00 Introduction and Technical Difficulties
01:19 Reflecting on 100 Episodes
02:23 The Shift to YouTube
03:25 Monetization and Audience Engagement
06:01 Podcasting Realities and Future Plans
11:25 Reselling Tips from ChatGPT
22:24 Researching Comparative Sales
22:41 Managing eBay Listings
23:25 Pricing Strategies and Valuing Your Work
25:28 Building an Inventory Management System
27:15 Marketing and Promoting Your Store
31:09 Providing Great Customer Service
33:50 Monitoring Analytics and Sales Data
37:26 The Importance of Continuous Learning and Scaling
41:54 Episode 100 Finale
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #100thepisode #anniversaryepisode
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Music: Anniversery March, OP.527 - Czech Philharmonic Chamber Orchestra
Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
In this episode of 'What Sold Podcast,' Brandon and Matt introduce a special guest, Rick, Brandon's older brother, who shares his journey into ecommerce and golf resale. Rick dives into his retirement transition, turning his passion for golf into an eBay business focused on used golf equipment and apparel. He discusses his buying strategies, the learning curve in understanding the resale market, and the importance of conducting thorough research. The conversation highlights practical tips for maximizing sales, optimizing eBay listings, and the value of building relationships in the reseller community. Rick also shares personal anecdotes, including a humorous story about finding unexpected treasures in golf bags and his approach to customer service. The trio wraps up by encouraging aspiring resellers with valuable advice on managing inventory, understanding market dynamics, and leveraging niche interests to drive business success.
00:00 Introduction and Special Guest Announcement
01:54 Rick's Journey into Golf and Reselling
04:43 Starting an eBay Store
09:02 Building Relationships and Sourcing Strategies
16:34 Packaging and Shipping Tips
19:08 Finding New Old Stock (NOS) Products
19:48 Challenges and Benefits of Thrift Shopping
20:41 Goodwill Controversy and Personal Experiences
23:32 Heartwarming Stories and Learning Curves
24:52 Golf Equipment Buying Tips
26:35 Personal Golf Stories and Family Connections
27:41 Starting a Resale Business: Tips and Challenges
31:06 Supporting Junior Golfers and Marketing Strategies
33:01 Final Thoughts and Farewell
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
Sweet Swing Golf eBay Store
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #golf #golfreselling #secondhandgold #sweetswinggolf #preparinganebaybusiness #golfapparel
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
In this episode of the What Sold podcast, hosts Brandon and Matt discuss Matt's recent trip to Branson, Missouri, and delve into the realities of running a business in a fluctuating economy. They talk about Matt's experience managing inventory, particularly antiques and jewelry, amidst economic slowdowns. The discussion touches on the importance of adapting business strategies, the potential for consignment business growth, and the significance of understanding market trends. They also provide insights into the challenges of maintaining cash flow and the benefits of seeking local selling avenues. The episode concludes with practical advice for sellers and the importance of preparation in uncertain economic times.
00:00 Introduction and Welcome
00:43 Branson, Missouri Adventures
02:12 Summer Heat and Theme Parks
03:18 Back to School and Fly Infestation
04:51 Challenges of Running a Business
08:43 Economic Impact on Sales
17:07 Consignment Business Insights
19:40 Navigating Market Uncertainty
20:33 Consignment Business Strategy
21:05 Estate Liquidation Services
23:52 Challenges of Cash Flow
25:30 Scaling the Business
27:52 Selling Jewelry and Precious Metals
33:29 Exploring Costume Jewelry
35:36 Final Thoughts and Upcoming Plans
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #sellinggold #sellingsilver #badeconomyselling #preciousmetals
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Wednesday Aug 20, 2025
Wednesday Aug 20, 2025
In this episode of the What Sold Podcast the Matt and Brandon celebrate their nearing 100th episode milestone and discuss the surprisingly low lifespan of most podcasts. They delve into the proliferation of online scam-themed podcasts, reflecting on the rarity of their show’s unique niche. The conversation shifts to a light-hearted discussion about Matt’s upcoming vacation to Branson, Missouri, comparing it to various tourist spots like Pigeon Forge and Dollywood. The bulk of the episode is dedicated to an insightful exploration of coin collecting, highlighted by Matt’s revelation about receiving a batch of counterfeit coins. They discuss the importance of not cleaning coins, understanding the value through resources like the Red Book and PCGS, and the nuances of identifying real versus fake coins. Listeners get practical tips on how to start in niche hobbies and the importance of thorough research in avoiding costly mistakes. The episode wraps up with a teaser for an upcoming guest appearance and a note of appreciation for their growing audience.
00:00 Introduction and Milestone Celebration
00:46 Podcasting Trends and Challenges
01:56 Vacation Plans and Branson, Missouri
02:35 Exploring Branson and Pigeon Forge
08:10 Sourcing Antiques and Yard Sales
09:32 Antiquing Adventures and Market Trends
13:58 Coin Collection Mystery
18:06 Discovering Valuable Coins
18:37 The Importance of Not Cleaning Coins
20:08 Identifying Cleaned Coins
22:16 Research and Community Involvement
24:09 The Counterfeit Coin Discovery
25:47 Dealing with Counterfeit Coins
28:22 The Nuances of Coin Collecting
33:00 Final Thoughts and Advice
37:45 Closing Remarks and Future Plans
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #fakecoins #counterfeitcoins #coincollecting #branson #dollywood
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
In this episode of the What Sold Podcast, Brandon and Matt discuss the evolution of business strategies, with a focus on Matt's shift towards higher-value consignment items. They explore the challenges of selling on platforms like eBay, where the system heavily protects buyers, and share insights on making the business more sustainable. Matt recounts a successful day refining his consignment process, securing high-value gold jewelry and collectibles, and emphasizes the importance of focusing on niches and refining inventory. The episode is packed with real-life stories and valuable advice for anyone in the resale and consignment business.
00:00 Introduction and Catching Up
01:31 Challenges of Selling on eBay
02:20 Matt's eBay Experience and Insights
04:35 Exploring Alternative Platforms
07:03 Balancing Business and Passion
09:01 Strategizing for Business Growth
17:41 Implementing New Business Strategies
22:23 A Neighborhood Encounter
23:09 Expanding Business Horizons
23:57 Building Connections and Opportunities
26:04 The Value of Flexibility
26:53 Targeted Marketing Strategies
28:51 Evaluating and Selling Collectibles
32:15 Transitioning Business Focus
36:11 Rapid Fire Sales Highlights
38:18 Engage with Us
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#brickandmortar #consignmentselling #businessstrategies #changingyourfocusinbusiness #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
In this episode of What Sold podcast, Brandon and Matt (aka Rusty) discuss the complexities and considerations of transitioning an online reselling business to a physical brick-and-mortar store. Exploring detailed aspects such as costs, time commitment, storage logistics, and potential benefits, they offer essential advice for anyone contemplating opening a physical storefront. They emphasize the importance of thoroughly understanding your personal goals, financial status, and business model before making such a significant move.
00:00 Introduction and Hosts' Banter
01:45 The Myth of Easy Money
02:06 The Goodwill Whiskey Flask Story
04:37 Listener Feedback and Business Philosophy
06:16 Challenges of Storage and Scaling
12:11 Practical Considerations for Storage
22:00 Challenges of Selling Large Items
23:28 Considering a Storefront
24:33 Evaluating Store Locations
28:00 Pros and Cons of Having a Store
28:31 Financial and Time Costs
32:37 Marketing and Additional Costs
33:55 Personal Reflections on Business Decisions
38:23 Final Thoughts and Advice
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#brickandmortar #consignmentselling #excessinventory #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
Wednesday Jul 30, 2025
Wednesday Jul 30, 2025
In this episode of the What Sold podcast, hosts Brandon and Matt discuss their recent experiences and challenges. Brandon opens up about handling negative comments on their YouTube channel, emphasizing the need for a thick skin in the media world. The conversation then shifts to Matt's busy schedule and the evolving nature of his resale business, touching on the impact of economic uncertainties on sales and the strategic shift towards consignment. They dive into specific items sold, including vintage toy weapons, collectible items, and Star Wars action figures. The episode wraps up with a teaser for the next week's topic on the tipping point of deciding whether to go brick-and-mortar.
00:00 Introduction and Host Banter
00:58 Dealing with Negative Comments
02:06 Podcast Content and Listener Expectations
04:23 Business Evolution and Personal Insights
07:45 Economic Factors Impacting Sales
08:26 Consignment Sales and Challenges
10:23 Selling Vintage Toys and Collectibles
12:35 Economic Uncertainty and Consumer Behavior
19:06 Gold Flecks Pendant: A Nostalgic Souvenir
20:03 Market Trends: Decline in Gold Flecks Pendant Value
21:02 Listener Feedback and Community Engagement
22:32 Leather Gun Holsters: A Profitable Estate Sale Find
24:04 The Competitive World of Online Sales
28:43 Star Wars Action Figures: A Collector's Dream
33:52 Consignment Work and Book Sales
35:51 Upcoming Topics and Listener Poll
37:11 Conclusion and Final Thoughts
whatsoldpodcast@gmail.com
The What Sold Podcast Subreddit
#whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #bobbleheads #starwars #starwarsactionfigures #vintagebooks #consignmentsales #leatherholsters #estatesales
Rusty the reseller:
https://www.youtube.com/@RustyTheReseller
What Sold:
https://www.youtube.com/@whatsold
Postcard Planet:
https://www.youtube.com/@postcardplanet
What Sold Podcast:
https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA